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Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing was created to help SMEs achieve better results from their marketing activities. The firm has just won the 2018 TMT Global Excellence Awards as the ‘Most Outstanding Marketing Consultancy in the UK’. This success follows hard on the heels of CV Technology Magazine 2018 awards for social media & content marketing and marketing […]

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Are you being used?

Do you feel as though you spend a lot of time, and energy putting together proposals for prospects that never come to fruition? Many businesses that we work with feel the same. It can be all too easy to fall into other people’s traps, and end up being used. Obviously, in order to gain new […]

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Beware of over-reliance…

Are you over-reliant on one person? Is there that member of your team, that you think, “if anything ever happens to them…” Are you aware of this? When you map out your sales funnel, you will be able to spot areas of weakness. One area of weakness is over-reliance on people. This is not to […]

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Are you taking too much time?

How long does your sales funnel take? From an initial enquiry, for example filling out a form on your website, to your meeting with your prospect. One of the important reasons for tracking and monitoring our sales process is that we understand how long each step takes. If it takes too long to move your […]

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Understand your sales funnel

Understanding your sales funnel is important, so that you can track your conversions and change the outcome. You need to be able to see how your prospects move through your funnel and how the process works, to be able to improve it. For example you may have an online form to fill in to download […]

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Why a written process is so important

Many businesses start up with one or maybe a few people in an office, often your processes or systems have evolved from the beginning, and are now a collection of activities. When we write down our processes we can see more clearly what we are doing. In terms of our sales funnels writing down our […]

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How connections lead to customers

When we talk to potential customers, it is all too easy to fix on rational reasons why they might like to work with us. We can write a new website for them, we can improve their IT system, we can improve their operating process. However in order to optimise our chances of success it is […]

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What makes a good judge?

Unless you’ve managed to avoid the news for the last few weeks, you’ll have heard a lot of discussion around the appointment of the new US Supreme Court Judge, which after much rancorous debate, seems to have finally been approved, although many Americans seems to still be unhappy with the choice. The hearings and subsequent […]

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Successful selling – part 1

Successful selling needs good marketing, and part of good marketing is ensuring that the right message is delivered to the right people. These people are your ideal customers, and tracking them down will help you to secure those sales. You will have a picture of what your ideal customer looks like. There are markers which […]

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Do you know what you don’t know?

Conscious incompetence is when you are aware of of what you don’t know. One of the keys in running a successful business is to be realistic about your skills, you can’t be good at everything after all. Outsourcing is important at this point as you hand over some aspects of your business to reliable professionals. […]

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